Eagle Web Assets Blog

History in The Making

Monthly Archives: June 2011

Organization of Business Development Operations

As a new quarter rolls along we continue our focus on internal growth. The biggest challenge that we’ve experienced is the massive influx of business development, merchant relationship management and new compliance guidelines that have been introduced by our direct advertisers. Our two affiliate networks, BLAM Ads and EWA Network have grown exponentially and with the growth comes growing pains. In late June we hired several skilled employees inside of this division to handle the massive workload. The extensive training process began last week and will take several more weeks until the new employees reach their full potential.

To undertake this monumental task of developing efficient workflows and uniform business models, we’re excited to announce the promotion of Ben Okumura to Vice President of Business Development Operations. To start, he’s developing a more streamlined training model that will allow us to scale our operation as quickly as needed. Having advanced one on one training is an essential part to the success of our business; we create an atmosphere where people can freely ask questions to senior members and learn from each other. Having uniform and efficient workflows that all employees abide by will be the key to success in our company, something that Ben has successfully started integrating these new procedures since being assigned this executive position.

Harrison Gevirtz and Ben Okumura have been working together closely to plot out our companies goals for the coming months, and to say the least our clients have a lot to look forward to. Even with the success of our flagship properties, constant innovation is necessary for us to remain on top. The vital coordination, organization, and expansion of business development division is necessary to make our company goals possible. With the team we’ve organized so far this is now possible, and we’re still looking for exceptional talent to make our goals possible.

The affiliate industry has changed and we need to adapt too. To insure the highest quality traffic for advertisers, we’ve assigned two full time employees to manage affiliate optimization and creative compliance. Our company is entirely dedicated to bringing success to our advertisers by only providing the highest quality leads, and we do that by having open communication with our affiliate base on what exactly is needed to bring profit to them. Without both affiliates and merchants earning money, our affiliate networks would not be successful.

BLAM Ads is finally getting it’s own dedicated business development team. We’ve risen to the top of content locking technology with a team getting offers in their spare time after handling tasks for EWA Network. BLAM has upwards of 700 offers in our system and direct payouts that dominate the competitors with raving reviews from our publishers. Imagine what we can do with a team entirely focused on building up our inventory of domestic and international offers: the sky is the limit, and we always soar above the competition.

Posted in Promotions |

Internal Focus on Growth Pays

I was told a long time ago that it’s better to have a hotel on nice property, rather than a lot of low end property – something that I took to heart. Building up the companies that we own rather than expanding into new properties was one of the wisest choices we’ve made all year. Since we transferred focus onto the core companies and the new assets, we’ve been able to see measurable growth across the board. It’s allowed the upper executives to focus on what they do best: bring their creative administration skills into full throttle that allows our companies to make the most out of what we’ve already built up.

At EWA Private Network, we’ve finally allowed Jared Levine to focus the majority of his time bringing new strategies into the business model that increased business in the company extensively within the last month. He’s been able to work closely with account managers one on one, introducing new ways for them to help their affiliates, co-managing accounts, and sharing valuable information with them to better the all around service. After many requests, we compiled massive databases of niche related creatives for media buyers and website publishers available upon request. In the coming months, these creatives will be integrated into our system for ease of use. We’ve also optimized our capping, optimization and offer request models to allow more fluid transfer of information allowing both our publishers and account managers to be informed without being left in the dark. I’ve also surveyed several affiliates and got some valuable suggestions that will be implemented in the coming months – we believe that we need to take regular inventory in order to stay in business, and we appreciate the affiliates for their feedback. In addition, the process of complete renovation and expansion of our business development department began this week, which I will expound upon in next months blog once everything is set in stone.

EWA also introduced the new Facebook Group to our affiliates that finally brought a sense of community to our members, allowing us to share valuable information and our affiliates to share ideas, ask questions and network with each other. The synergy between newsletters, twitter and Facebook is amazing – the amount of valuable metrics, data, guides, and information is amazing. It truly shows that EWA does stand ahead of the competition. We plan on further integration and development of the connectivity that will keep our publishers plugged in and informed of the latest trends within seconds. EWA was the first network to truly understand how important it is to inform affiliates and keep the flow of information quick, and it shows in the growth of our affiliate network month after month.

The transition in focus has allowed administration to focus on advising and optimizing our private angel investments into a well-oiled machine. I always believe that in order to be successful, I need to step out of my comfort zone; and there is nothing more uncomfortable than dealing with the problems new businesses have. Now that our flagship companies are setup with strong management and models, our company can now put full effort into growing these properties into a streamlined model that makes everyone more money. We’ve invested in everything from factoring companies, to mobile applications, to ad networks – all presenting new roadblocks we’ve never imagined. The combined strategy from Eagle Web Assets and our partners have allowed is to break through them, with several of our private companies finally breaking through and earning profit.

Making it through the periods of losses and endless problems can be tiresome, but the day that you can see light and the end of the tunnel is why we are so passionate about business. It’s our full commitment as a company to make sure that  our investments are well taken care of and profitable. Eagle Web Assets has a near flawless track record so far, and we plan on keeping it. As we continue focusing on the properties that we already own it will further solidify the companies with a firm foundation for growth. We are grateful for our partners, and the employees in them as well – without everyone involved we could have not gotten to where we are now.

BLAM Ads continues to grow more and more, seeing immense amounts of traffic flow in from our webmasters and incentivized affiliates. We can honestly say that our solution makes more money than any competitor out there, and upwards of 200% more money than traditional adserving platforms webmasters are used to. The word continues to spread like wildfire and we’ve seen thousands of new applications flow in the last month. When we formed EWA, it’s sister company, we felt that we didn’t need to produce a referral program to get publishers – we just needed to provide a solution that is all around better in every way, then the publishers will come. We feel the same way with BLAM Ads – and now we’re getting hundreds of applications a day for new publishers using our incentivized affiliate network or content locking gateway.

Earlier this month, Andre Ramsey, Jessel Badal and I were able to produce a 25 point priority list of features to be built into BLAM Ads that will not only encompass every feature we could imagine, but introduce new ways to utilize incentivized affiliate campaigns to make developers, webmasters and arbitrage affiliates more money. We’ve scaled our development team with two new employees to work on creating these features meanwhile as we continue to develop more advanced optimization and tracking algorithms to set us ahead. We have huge plans for BLAM Ads in the future, and I’m confident that you’ll be stunned with what we’re going to introduce to the market in the coming months.

In the next two weeks, BLAM Ads is going to finally release our new technology that’s been months in the works to our loyal publishers. With the new technology, comes hundreds of new direct international and domestic offers tailored specifically for the content gateway, new features that could not have been built into the previous platform, and new ways for our clients to make money that will bring BLAM to new heights. We surveyed our new publishers to learn about what they wanted implemented into our system to make BLAM their only network, and we got so much valuable information and ideas; all of which will be implemented in the coming months. We’re grateful for all the feedback and for the loyality of our BLAM Ads publishers, we’ve been through a lot together and you have our full commitment that we will advance the bleak scape that we left before we came into the game. As a company, we plan to continue the model of building up the properties we own into streamlined, efficient businesses.

Posted in Growth |