It has been absolutely astonishing for us to see the massive explosion of interaction throughout our affiliate community. Several months ago EWA Network decided to step out of the norm and utilize Facebook’s new group technology to create a true sense of community. Unlike the other networks that poorly used social media, we decided it was time to spearhead this form of communication. We were, once again, the first affiliate network to experiment with this model and our publishers latched on to the concept of it. Keeping our publishers informed is something that we pride ourselves on: the first network to use twitter, the first network to send useful newsletters, the first network to send detailed guides, the first network to share our internal data, the first network to provide campaign guides, and the list goes on and on. EWA reached the heights of success by innovating, not duplicating like our competitors have poorly done.
Being a private network, the risk was huge for our company to create a social environment for people to communicate under their real names. At first, we were going to create the group as a closed private community but after hours of contemplation, we decided it was worth the risk to go public. We feel that knowledge should be shared freely to our publishers. The inner workings of what makes EWA Network so successful are very shielded from the public view, and we felt this was a chance to actually show publishers out there what they should receive. Unlike twitter, our team could actually post detailed analytics and data in-between newsletters. Because the affiliate industry moves so fast, the quicker speed of knowledge and data the more success our publishers could have.
Upon launching, I personally put massive efforts into building the community into something real and worthwhile to be part of. My team and I spent time throughout the day to build in exclusive content, detailed guides, metrics, new traffic sources, proposed questions, and from there the community exploded. Within days thousands of publishers asked to join our community, most of which had heard of EWA but known little about it. The group quickly turned into an open, live forum with hundreds of active members posting daily. Instead of just questions, our publishers began posting tips of their own because they gained knowledge the helped them succeed.
Within months our groups membership grew over 7,000 users with hundreds of posts daily. Affiliates now get live access to happenings in the industry; when traffic sources go down, new trends, traffic sources, bidding strategies, and live campaign support. This knowledge and sense of community has allowed publishers to spearhead their campaigns, solve issues immediately, get peer support and get the support of all our affiliate managers real time. Success stories of publishers hitting their first profitable days or new records are posted frequently; this motivates our team more than anything.
EWA reached it’s success by creating a superior network: faster terms, better support, more offers, higher payouts. The law of efficient markets proves true with us, and publishers have all the choice they want out there to run traffic. Even with the public sharing of information, our publishers have not left our network. They have been repeatedly solicited, with no success – that further proves that we truly created the best solution.
I am truly grateful for our loyal publishers, and for all the help and knowledge that you have shared to make our community what it is today. Nobody in our team could have ever expected what we created with The United Republic of EWA Community, but our publishers made something unimaginable even to me. Thank you for keeping me motivated deep into the night, you have the full commitment of the entire Eagle Web Assets team that we will continue innovating to bring you the best solution for your traffic.
