Quarterly Reports

Quarterly reports regarding hiring and growth.

As The Dust Settles

As the dust finally settles from Affiliate Summit East, we can all agree that the conference was one of the most successful yet. Throughout the past several months the industry has changed rapidly with many of our primary competitors experiencing massive damages to their business. EWA, BLAM Ads and all our private companies operate with a “slow and steady wins the race” model. We learned in the beginning that it was easy to take on unacceptable risks for quick profits, and thankfully we also learned our lesson early. As our companies continue to grow, controlling the cash-flow becomes more difficult. Because we understand risk-analysis well, we decided to make changes in early February that are now allowing our companies to flourish during these last several months as competitors begin to default on their loans.

Eagle Web Assets is a debt-free corporation that prides itself on operating with ultra-low overhead. These points give us huge advantages over our primary competitors because it allows us to operate much lighter than the others. Our primary brands are one of the few companies out there that are actually paying our clients on time, and when the fog clears publishers will go to the network that stood by their business statement and actually paid out. We’ve seen expansive growth in revenues over the past two months as more publishers trust all their revenue with our companies rather than working with several companies. We pledge that we will continue to operate safe, never extending more than we have to personally finance.

On August 14th, we released a beta version of our proprietary tracking platform for BLAM Ads for a small base of publishers to test and harden. We are currently in the process of working out all the final bugs and hardening the code before releasing it for our entire base of publishers. This technology is far more flexible and nimble, allowing us to fully throttle BLAM Ads into our full vision. BLAM Ads is currently serving several million impressions daily on technology that is near it’s breaking point, timing is perfect for us to release this new version. This custom software will finally allow us to implement the ideas that we have without restriction, giving us a massive technology advantage over the competitors we have.

In early September, we opened up the beta to a larger group of 100 publishers at BLAM Ads and the results were far beyond what we ever expected as a company. Across the board statistics were upwards of 30-45% higher than our previous platform due to stronger tracking and a far more advanced optimization algorithm. In the next two weeks hardening will be completed and we will slowly release it to more publishers as the month continues on. We hope to completely phase out our old tracking by the end of September, as we move forward we begin to gather more data and bugs that we fix as we find them. Even though this version is far superior than any competitors technology, we’ve already begun development of our next update due out mid-quarter with 75 new features and additions added onto it. It’s our companies position that we must continuously advance our technology in order to continue growing, and with the initial tests of our hard work coming back so positive it further reenforces that concept.

Projections for Q4 are being revised with the recent growth experienced and the new technology soon the be released publicly. We plan to continue focus on our current assets rather than expanding into more ventures because we are confident that we will continue to take more market share as 2011 ends. With the strong team we’ve developed, recent executive promotions and new employees working around the clock Eagle Web Assets is destined for even brighter horizons.

Last edited by Ryan Eagle on September 8, 2011

Posted in Quarterly Reports | Tagged BLAM Ads, EWA Network, Q3, Q4

Expansive Growth and Stability

The first quarter of the year is always one of the most profitable after a long December, mainly because a lot the merchants that we work with run out of budget at the end of the year and go full strength in the new year. Our two public brands, BLAM Ads and EWA Network continue to thrive in this ultra-competitive industry. As a company, we’ve grown to over 125 centralized employees managing our core companies and angel investments managing everything from business development to compliance. We are grateful for our dedicated team and to this day we have no turnover, giving everyone room to grow and excel with their personal qualities. Keeping overhead low is still of the utmost priority, and we do that by sharing resources among our private investments – a large majority of our revenue in 2011.

EWA Network continues to see stable growth month to month with our core affiliate base, showing that our publishers remain loyal to us and continue scaling their campaigns. Building long-term relationships is one of our core values, and we do that by offering higher payouts and never missing a single payment term in over two years in business. Few networks can say that; being privately owned and capitalized we only extend as much credit as we have backed. Earlier this year we hired three new account managers with affiliate experience into our company, training them and honing their skill using new training techniques that we’ve developed. Mid-quarter EWA began accepting new publishers into our network after a three month break and the new blood have proven themselves; it’s our commitment to prove to them that they should place EWA as their primary network. We’ve also given a massive facelift to EWANetwork.com and our affiliate platform making it easier to view the data our publishers need; keeping to our roots. We don’t fix things that are not broken, so we made sure to keep everything align to the old designs.

BLAM Ads Logo 2011 was BLAM Ads year to really flex, and it was long overdue after all the hard work we’ve put into it! Finally everything aligned and we got past every last roadblock, giving BLAM the room to grow. We paused affiliate approvals for the majority of the quarter just to work with our existing publishers, build up the relationships and work out every last kink with our gateway. As the publishers began running and earning upwards of 200% more with our technology, the word spread like wildfire and we saw thousands of applications pour in. Business development spent months focusing on growing our inventory of offers and now BLAM Ads has over 750 active incent-only offers covering 60 countries; holding the largest selection of deals just like it’s brother network EWA! Last month, BLAM Ads scaled it’s account management team to include two new employees to manage the pending affiliates. After months of no approvals we began approving limited publishers into our network to run our beta technology and spread the word. The huge selection of direct offers with our upgraded optimization technology proved to be the perfect mix; and this is only the beginning of what is to come.

Growth of our angel investment division continues to be the largest focus for our company and is the only way that we can weather the storms of time. In the last quarter we’ve formed several new partnerships in the advertising industry and have been helping them through their incubation period. Aged assets continue to thrive, experiencing new problems that challenge our executives and teams to find solutions. We began centralized training and management within EWA allowing a shared specialized workforce that allows these new companies to operate with lower overhead. Our executives remain highly involved in the administration, marketing, and organizational aspects that give these new assets the room to thrive. When we build these online businesses, we never focus on short-term profits; we build out one to two year profit models so the companies can block out the competition with huge marking initiatives and technology budgets. We treat our investments like our own babies and use years of experience to make them successful. In the coming months we plan on building up our entities rather than expanding further with my personal involvement in every project. We’ve got a full plate, a team that can handle it, and it’s time to expand these assets so we can have another huge quarter!

Last edited by Ryan Eagle on April 5, 2011

Posted in Quarterly Reports | Tagged Affiliate Marketing, Angel Investment, BLAM Ads, EWA Network

Wrapping Up 2010

As 2010 closes and a new decade begins, we can look back at the expansive growth of our company. This year was our year; with the creation of BLAM Ads, massive growth of EWA Network and the emergence of our angel investment companies we had another record setting year. Profits and revenue rose drastically with less losses than previous years – it shows that we’ve successfully adapted and learned from our previous mistakes. Our Executive Vice President and Controller, Tom Eagle, positioned our company for safe and healthy growth that gave us a clear competitive advantage. Earlier this year other networks lost millions of dollars by extending credit to fraudulent advertisers while our brands decided to operate safer and turn away business. After weathering the storms, we were able to throttle business while others had to scale back to cover losses. EWA Network was able to pay affiliates weekly with the same low thresholds, while some of our largest competitors had to increase thresholds drastically to manage the massive losses they incurred. Our affiliate networks still run at margins unheard of, driving affiliates to our company in masses. We are in it for the long run and we do this by building close relationships with our clients, not making short term profits off of them.

Our angel investments division is the biggest focal point of Eagle Web Assets, which we will further elaborate on in our next blog post. To insure our business stability we must diversify into new companies and ideas. This year we’ve successfully invested in over a dozen companies, providing strategic direction, marketing initiates, and financing to these assets. Our first angel investment was made in mid-2009 and the successes from that property alone have brought millions in profit this year. In 2011 we will be focusing Eagle Web Assets on developing new partnerships with entrepreneurs that need the vast resources we have to make their dreams become a reality.

None of this would have been possible without our biggest asset: the employees and executives within our company. To handle the expansive growth we’ve experienced this year we’ve hired more employees in every division of our company: engineers, server security, compliance, sales, business development, technicians, marketing, media buying and research. The most accomplishing aspect is that we do this with low overhead and via a performance based model that motivates the team to put their best effort in. I’m confident that Eagle Web Assets has the most dedicated employees in the world, and for that I’m grateful because without them we would have never gotten where we are at now.