Eagle Web Assets Blog

History in The Making

Organization of Business Development Operations

As a new quarter rolls along we continue our focus on internal growth. The biggest challenge that we’ve experienced is the massive influx of business development, merchant relationship management and new compliance guidelines that have been introduced by our direct advertisers. Our two affiliate networks, BLAM Ads and EWA Network have grown exponentially and with the growth comes growing pains. In late June we hired several skilled employees inside of this division to handle the massive workload. The extensive training process began last week and will take several more weeks until the new employees reach their full potential.

To undertake this monumental task of developing efficient workflows and uniform business models, we’re excited to announce the promotion of Ben Okumura to Vice President of Business Development Operations. To start, he’s developing a more streamlined training model that will allow us to scale our operation as quickly as needed. Having advanced one on one training is an essential part to the success of our business; we create an atmosphere where people can freely ask questions to senior members and learn from each other. Having uniform and efficient workflows that all employees abide by will be the key to success in our company, something that Ben has successfully started integrating these new procedures since being assigned this executive position.

Harrison Gevirtz and Ben Okumura have been working together closely to plot out our companies goals for the coming months, and to say the least our clients have a lot to look forward to. Even with the success of our flagship properties, constant innovation is necessary for us to remain on top. The vital coordination, organization, and expansion of business development division is necessary to make our company goals possible. With the team we’ve organized so far this is now possible, and we’re still looking for exceptional talent to make our goals possible.

The affiliate industry has changed and we need to adapt too. To insure the highest quality traffic for advertisers, we’ve assigned two full time employees to manage affiliate optimization and creative compliance. Our company is entirely dedicated to bringing success to our advertisers by only providing the highest quality leads, and we do that by having open communication with our affiliate base on what exactly is needed to bring profit to them. Without both affiliates and merchants earning money, our affiliate networks would not be successful.

BLAM Ads is finally getting it’s own dedicated business development team. We’ve risen to the top of content locking technology with a team getting offers in their spare time after handling tasks for EWA Network. BLAM has upwards of 700 offers in our system and direct payouts that dominate the competitors with raving reviews from our publishers. Imagine what we can do with a team entirely focused on building up our inventory of domestic and international offers: the sky is the limit, and we always soar above the competition.

Last edited by Ryan Eagle on June 29, 2011
Posted in Promotions |

Internal Focus on Growth Pays

I was told a long time ago that it’s better to have a hotel on nice property, rather than a lot of low end property – something that I took to heart. Building up the companies that we own rather than expanding into new properties was one of the wisest choices we’ve made all year. Since we transferred focus onto the core companies and the new assets, we’ve been able to see measurable growth across the board. It’s allowed the upper executives to focus on what they do best: bring their creative administration skills into full throttle that allows our companies to make the most out of what we’ve already built up.

At EWA Private Network, we’ve finally allowed Jared Levine to focus the majority of his time bringing new strategies into the business model that increased business in the company extensively within the last month. He’s been able to work closely with account managers one on one, introducing new ways for them to help their affiliates, co-managing accounts, and sharing valuable information with them to better the all around service. After many requests, we compiled massive databases of niche related creatives for media buyers and website publishers available upon request. In the coming months, these creatives will be integrated into our system for ease of use. We’ve also optimized our capping, optimization and offer request models to allow more fluid transfer of information allowing both our publishers and account managers to be informed without being left in the dark. I’ve also surveyed several affiliates and got some valuable suggestions that will be implemented in the coming months – we believe that we need to take regular inventory in order to stay in business, and we appreciate the affiliates for their feedback. In addition, the process of complete renovation and expansion of our business development department began this week, which I will expound upon in next months blog once everything is set in stone.

EWA also introduced the new Facebook Group to our affiliates that finally brought a sense of community to our members, allowing us to share valuable information and our affiliates to share ideas, ask questions and network with each other. The synergy between newsletters, twitter and Facebook is amazing – the amount of valuable metrics, data, guides, and information is amazing. It truly shows that EWA does stand ahead of the competition. We plan on further integration and development of the connectivity that will keep our publishers plugged in and informed of the latest trends within seconds. EWA was the first network to truly understand how important it is to inform affiliates and keep the flow of information quick, and it shows in the growth of our affiliate network month after month.

The transition in focus has allowed administration to focus on advising and optimizing our private angel investments into a well-oiled machine. I always believe that in order to be successful, I need to step out of my comfort zone; and there is nothing more uncomfortable than dealing with the problems new businesses have. Now that our flagship companies are setup with strong management and models, our company can now put full effort into growing these properties into a streamlined model that makes everyone more money. We’ve invested in everything from factoring companies, to mobile applications, to ad networks – all presenting new roadblocks we’ve never imagined. The combined strategy from Eagle Web Assets and our partners have allowed is to break through them, with several of our private companies finally breaking through and earning profit.

Making it through the periods of losses and endless problems can be tiresome, but the day that you can see light and the end of the tunnel is why we are so passionate about business. It’s our full commitment as a company to make sure that  our investments are well taken care of and profitable. Eagle Web Assets has a near flawless track record so far, and we plan on keeping it. As we continue focusing on the properties that we already own it will further solidify the companies with a firm foundation for growth. We are grateful for our partners, and the employees in them as well – without everyone involved we could have not gotten to where we are now.

BLAM Ads continues to grow more and more, seeing immense amounts of traffic flow in from our webmasters and incentivized affiliates. We can honestly say that our solution makes more money than any competitor out there, and upwards of 200% more money than traditional adserving platforms webmasters are used to. The word continues to spread like wildfire and we’ve seen thousands of new applications flow in the last month. When we formed EWA, it’s sister company, we felt that we didn’t need to produce a referral program to get publishers – we just needed to provide a solution that is all around better in every way, then the publishers will come. We feel the same way with BLAM Ads – and now we’re getting hundreds of applications a day for new publishers using our incentivized affiliate network or content locking gateway.

Earlier this month, Andre Ramsey, Jessel Badal and I were able to produce a 25 point priority list of features to be built into BLAM Ads that will not only encompass every feature we could imagine, but introduce new ways to utilize incentivized affiliate campaigns to make developers, webmasters and arbitrage affiliates more money. We’ve scaled our development team with two new employees to work on creating these features meanwhile as we continue to develop more advanced optimization and tracking algorithms to set us ahead. We have huge plans for BLAM Ads in the future, and I’m confident that you’ll be stunned with what we’re going to introduce to the market in the coming months.

In the next two weeks, BLAM Ads is going to finally release our new technology that’s been months in the works to our loyal publishers. With the new technology, comes hundreds of new direct international and domestic offers tailored specifically for the content gateway, new features that could not have been built into the previous platform, and new ways for our clients to make money that will bring BLAM to new heights. We surveyed our new publishers to learn about what they wanted implemented into our system to make BLAM their only network, and we got so much valuable information and ideas; all of which will be implemented in the coming months. We’re grateful for all the feedback and for the loyality of our BLAM Ads publishers, we’ve been through a lot together and you have our full commitment that we will advance the bleak scape that we left before we came into the game. As a company, we plan to continue the model of building up the properties we own into streamlined, efficient businesses.

Last edited by Ryan Eagle on June 21, 2011
Posted in Growth |

Fortifying The Empire

Historically, overzealous expansion was one of the biggest reasons why empires got destroyed.  I’m a firm believer that we can learn from the past, and rule our companies with planned models rather than sheer ambition. Over the past several months Eagle Web Assets built, invested and acquired over a dozen companies. All these assets have a synergistic effect for our larger brands allowing us to cut out middlemen – increasing the profit lines along our company drastically. This increased profit passes directly into our clients pockets, giving our larger brands a huge competitive edge. Now that we’ve successfully setup new structures and management in these companies, the goal for us now is to focus rather than expand. We believe that

We have been rigorously training new employees in all departments ranging from sales to administration locally here in Chicago over the past several months. It’s very important for our business to run light, and having the strongest employees the industry allows us to operate an efficient operation. Over the years we’ve established an intricate training structure that includes detailed documents, employees dedicated to training, and testing. If you look at some of the largest corporations, they invest thousands of dollars in training and they’re doing it for a reason: we can directly see how properly trained employees generate more money. In addition to training, the established management within our companies helps keeping our employees on the right track and accountable.

We block competition with huge advertising campaigns and setup an established hierarchy of employees from the beginning, focusing on a long-term profit model. Over the last several months our newer companies have really started to break through and flourish. There isn’t anything more exciting than seeing a new company grow from an infant state to a self-sustainable profitable asset. Every company has been a new challenge for our executives, but breaking through the roadblocks with our partners ingenuity have proven to  be a perfect mix for success. We put everything that we’ve learned over the years of successful startups into making these assets grow, and the results have been phenomenal.

GlobeOptimizeTo further solidify our assets, Eagle Web Assets has been developing new technologies with our in-house team that allows our brands to stand ahead of the competition. Since the release of the massively successful BLAM Ads, it’s become apparent that unless we continue building new technology – we are moving backwards. In the coming months you will see revolutionary changes to our larger brands. Our goal is to go above and beyond by breaking into untapped markets, introducing new ways to make money and improving the user experience.

Last edited by Ryan Eagle on April 29, 2011
Posted in Growth | Tagged ,

Expansive Growth and Stability

The first quarter of the year is always one of the most profitable after a long December, mainly because a lot the merchants that we work with run out of budget at the end of the year and go full strength in the new year. Our two public brands, BLAM Ads and EWA Network continue to thrive in this ultra-competitive industry. As a company, we’ve grown to over 125 centralized employees managing our core companies and angel investments managing everything from business development to compliance. We are grateful for our dedicated team and to this day we have no turnover, giving everyone room to grow and excel with their personal qualities. Keeping overhead low is still of the utmost priority, and we do that by sharing resources among our private investments – a large majority of our revenue in 2011.

EWA Network continues to see stable growth month to month with our core affiliate base, showing that our publishers remain loyal to us and continue scaling their campaigns. Building long-term relationships is one of our core values, and we do that by offering higher payouts and never missing a single payment term in over two years in business. Few networks can say that; being privately owned and capitalized we only extend as much credit as we have backed. Earlier this year we hired three new account managers with affiliate experience into our company, training them and honing their skill using new training techniques that we’ve developed. Mid-quarter EWA began accepting new publishers into our network after a three month break and the new blood have proven themselves; it’s our commitment to prove to them that they should place EWA as their primary network. We’ve also given a massive facelift to EWANetwork.com and our affiliate platform making it easier to view the data our publishers need; keeping to our roots. We don’t fix things that are not broken, so we made sure to keep everything align to the old designs.

BLAM Ads Logo2011 was BLAM Ads year to really flex, and it was long overdue after all the hard work we’ve put into it! Finally everything aligned and we got past every last roadblock, giving BLAM the room to grow. We paused affiliate approvals for the majority of the quarter just to work with our existing publishers, build up the relationships and work out every last kink with our gateway. As the publishers began running and earning upwards of 200% more with our technology, the word spread like wildfire and we saw thousands of applications pour in. Business development spent months focusing on growing our inventory of offers and now BLAM Ads has over 750 active incent-only offers covering 60 countries; holding the largest selection of deals just like it’s brother network EWA!  Last month, BLAM Ads scaled it’s account management team to include two new employees to manage the pending affiliates. After months of no approvals we began approving limited publishers into our network to run our beta technology and spread the word. The huge selection of direct offers with our upgraded optimization technology proved to be the perfect mix; and this is only the beginning of what is to come.

Growth of our angel investment division continues to be the largest focus for our company and is the only way that we can weather the storms of time. In the last quarter we’ve formed several new partnerships in the advertising industry and have been helping them through their incubation period. Aged assets continue to thrive, experiencing new problems that challenge our executives and teams to find solutions. We began centralized training and management within EWA allowing a shared specialized workforce that allows these new companies to operate with lower overhead. Our executives remain highly involved in the administration, marketing, and organizational aspects that give these new assets the room to thrive. When we build these online businesses, we never focus on short-term profits; we build out one to two year profit models so the companies can block out the competition with huge marking initiatives and technology budgets. We treat our investments like our own babies and use years of experience to make them successful. In the coming months we plan on building up our entities rather than expanding further with my personal involvement in every project. We’ve got a full plate, a team that can handle it, and it’s time to expand these assets so we can have another huge quarter!

Last edited by Ryan Eagle on April 5, 2011
Posted in Quarterly Reports | Tagged , , ,

Investing Into Your Future

After the massive successes of our angel investments in 2010, Eagle Web Assets has now changed a majority of our focus into investing and acquiring companies that strategically fit into our business model. When we launched BLAM Ads we ran into problem after problem with the advertisers we worked with; even when we made it our utmost importance to send compliant high-quality leads to the advertiser. After dealing with several of these, the mutual feeling was that the majority of advertisers that get into the incentive industry don’t actually understand how to monetize the leads, especially at higher volumes. Since the beginning of Eagle Web Assets, it was my goal to cut out the middle men as much as possible so we could completely monetize every aspect of the process. With this in mind, we began the initial steps of seeking out business partners and investing into their products; bringing our network of contacts together and additional ways to monetize their offers. In doing this, we had more control and higher profit margins – allowing the full potential of BLAM Ads to come out. Since late last year, we’ve invested into 6 companies that all work with our affiliate networks directly, allowing us to distribute offers that make affiliates more money.

In mid-2011 we are going to be launching a website specifically targeted towards web entrepreneurs interested in the financial, administrative, marketing and other initiatives that we provide for companies that insure their success. Nothing brings more joy to  Harrison and I than starting companies with driven individuals and bringing these assets into vast successes. Our experience in leadership and management of profitable subsidiaries combined with our partners concepts and drive create an environment destined for profitability. Each company has a distinct and sustainable competitive advantage, combined with our financial resources and expertise create a thriving environment.

For those out there with a business concept that you feel would be a strategic fit for us, take the leap of faith and contact Ryan Eagle directly and we will review for investment. I will personally review it, connect with you, and decide if we can provide the support you need to take your business to the next level. With our track record, and your imaginative concepts, passion, drive and commitment to bringing innovative solutions to the market we can create the business you’ve always dreamed of.

Last edited by Ryan Eagle on February 17, 2011
Posted in Acquisitions |

Vision Becomes a Reality

Starting BLAM Ads several months ago was one of the most exciting projects that I worked on to date. The domain itself was purchased several years ago and the general idea for it was cultivated long before content gateways came into popularity. When Eagle Web Assets was profiting solely from on-site advertising through our network of niche sites, one of our biggest profit sources was via PPI installs. We were producing hundreds of thousands of installs a month through our high-traffic sites and was one of the first publishers to pioneer ZangoCash’s Website Gateway. At the time the gateway was primitive and very hard to optimize, but after massive split testing we successfully increased our conversions by 275% bringing unseen revenues into our company. The idea was born: cut out the middleman and develop our own internal gateway utilizing CPA offers. BLAM Ads website was designed, the concept was written, and then Eagle Web Assets moved in a different direction focusing on search feed arbitration and media buying. We’ve always followed the money, and the idea was put away until the time was once again right.

After the massive success of EWA Network we learned the ins and outs of running an affiliate network, we decided it was time to join a new industry. We heard rumors of EWA affiliates making immense amounts of money using content gateways, a concept that I had wanted to do for years – and that was the final straw. It was time for Eagle Web Assets to get into another industry and do what we did with our other ventures: produce a better product, with better support, and most importantly technology that will make publishers more money. We surveyed the competition and saw that it was rather bleak, a perfect industry for us to break into and bring the same ethical standards as we have with EWA Network into.

The business model was formulated, the additional programmers were hired, the designs came in and the promotions were made. BLAM was underway and we were going to learn incentivized advertising the same way we’ve learned everything else: by submerging ourselves in, the hard way. The “hard way” is an understatement, we’ve run into roadblocks in aspects of the business we didn’t even know existed. Nights were spent racking our heads and persisting – overcoming every last roadblock knowing in our hearts that BLAM Ads is going to take it’s lead. It’s been 8 months since we wrote the business model, and we finally released on the most advanced and easy to use version yet: BLAM Ads Content Gateway Excedo 3.0.

I can finally say that the current release of BLAM Ads truely lives up to it’s reputation and our company vision. The content gateway is now easy to use, with the full configuration options still availability for more advanced publishers. Most importantly, we’ve finally released self-optimizing out of beta to all our publishers; technology that several top publishers have been experimenting with for months. As everyone at BLAM Ads is happy with the smooth roll-out, it’s celebration is bittersweet. To be content as a businessman is to be put out of business – we must outdo what hasn’t been done. Over the next several months more releases of BLAM Ads will be unveiled with revolutionizing features, better optimization, ease of use, and additional ways to monetize your content gateway that will shock webmasters and affiliates.

Last edited by Ryan Eagle on January 19, 2011
Posted in Growth | Tagged

Wrapping Up 2010

EWA NetworkAs 2010 closes and a new decade begins, we can look back at the expansive growth of our company. This year was our year; with the creation of BLAM Ads, massive growth of EWA Network  and the emergence of our angel investment companies we had another record setting year. Profits and revenue rose drastically with less losses than previous years – it shows that we’ve successfully adapted and learned from our previous mistakes. Our Executive Vice President and Controller, Tom Eagle, positioned our company for safe and healthy growth that gave us a clear competitive advantage. Earlier this year other networks lost millions of dollars by extending credit to fraudulent advertisers while our brands decided to operate safer and turn away business. After weathering the storms, we were able to throttle business while others had to scale back to cover losses. EWA Network was able to pay affiliates weekly with the same low thresholds, while some of our largest competitors had to increase thresholds drastically to manage the massive losses they incurred. Our affiliate networks still run at margins unheard of, driving affiliates to our company in masses. We are in it for the long run and we do this by building close relationships with our clients, not making short term profits off of them.

Our angel investments division is the biggest focal point of Eagle Web Assets, which we will further elaborate on in our next blog post. To insure our business stability we must diversify into new companies and ideas. This year we’ve successfully invested in over a dozen companies, providing strategic direction, marketing initiates, and financing to these assets. Our first angel investment was made in mid-2009 and the successes from that property alone have brought millions in profit this year. In 2011 we will be focusing Eagle Web Assets on developing new partnerships with entrepreneurs that need the vast resources we have to make their dreams become a reality.

None of this would have been possible without our biggest asset: the employees and executives within our company. To handle the expansive growth we’ve experienced this year we’ve hired more employees in every division of our company: engineers, server security, compliance, sales, business development, technicians, marketing, media buying and research. The most accomplishing aspect is that we do this with low overhead and via a performance based model that motivates the team to put their best effort in. I’m confident that Eagle Web Assets has the most dedicated employees in the world, and for that I’m grateful because without them we would have never gotten where we are at now.

Last edited by Ryan Eagle on December 30, 2010
Posted in Quarterly Reports |

Reinvestment Into Technology

It’s our responsibility to advance the scape of internet advertising, and the only way to do this is to reinvest profits into web and mobile technology that will differentiate existing brands and most importantly: make our clients more money. The fastest growing division of Eagle Web Assets is our angel investment division, where we’ve successfully invested and helped grow 15 companies that work directly into our strategic business model. Every one of these assets is technology based, ranging from mobile to co-registration to CPS merchanting solutions.

Our newest publicly owned company, BLAM Ads, is a prime example of reinvestment into technology. Our vision  far exceeds content locking and incentivized performance-based offers. We have 15 full time programmers developing a wide array of technology that encompasses monetization of mobile, games, and web applications. Andre Ramsey and I are pioneering theoretical methods to make money; seeing conversation turn into working technology is the reason why we put our lives into this company. In early 2011 we are releasing the initial beta of the self-optimizing gateway to our publishers, a move that will simplify and automate the process of creating profitable gateways. This is just one of the many phases of development to be released in the coming months, and I’m confident that this will further set our brand ahead of the competition.

To compliment the BLAM Ads business model, companies that our angel investment division privately funded are being built into our technology, giving us a clear competitive advantage. Rather than incorporating these assets directly into BLAM Ads, these entities operate without outside involvement to insure full focus on their business objectives while having open communication between the assets. Specialization is a vital part to our success and requires continuous refinement.

Last edited by Ryan Eagle on December 26, 2010
Posted in Growth | Tagged

EWA Network Employee Accolades

EWA Network was formed in February 2009 and has established itself as a top tier network in less than two years. Since inception, we’ve grown to six account managers and established leadership in every division that drives our affiliate network. Without our team, EWA would have never gotten where we are at today. The employees below have shown exceptional leadership and growth, all of which have a promising future within our companies.

Victor Mittelman, Senior Account ManagerVictor Mittelman
Victor has been with EWA Network and has shown exceptional leadership, going above and beyond of what was asked of him from day one. Victor has trained all six account managers, teaching them valuable sales techniques and customer service. His dedication to the success of Eagle Web Assets shows in the flawless reputation our brands hold in the affiliate marketing industry. Victor has been a long time personal friend of mine, and our company has truly been blessed to have the opportunity to work with him.

Jared Levine, Network ManagerJared Levine
Jared and I have been working hand in hand online since we were 13 years old, and since then we’ve made great strides together. After launching EWA we experienced a surge of growth, with just Harrison and I operating the entire affiliate management division. After discussion with Jared, we decided to partner up utilizing his previous experience working with affiliates of his own. It’s quite clear that the partnership worked; Jared has helped drive massive revenues into our company since then. He was quickly  promoted to a Network Manager after he single-handedly trained our first employees while maintaining close relationships with his affiliates.

Staci Loest

Staci Loest, Compliance Approvals Manager
Staci Loest has been a vital part of our team since the younger days of EWA Network. Due to the massive influx of affiliates it was necessary that we scale out the operation and she was the first outside hire on board. As the company grew, the team grew and eventually reached a point of disarray with several employees working independently. After the upper management challenged the team to develop a streamlined business model to increase the approval speed, Staci stepped up first to the challenge with a full business model. Since then the model has changed and adapted as we grow to insure that only the strongest most compliant affiliates get into our properties.

Kimby Gray, Technician ManagerKimby Gray
Kimby has been with the Eagle Web Assets team since the beginning and has been one of the most dedicated assets to our company. As our companies grew the technical workforce needed to sustain the operation scaled. She handled hiring and training of several employees handling a multitude of projects that spearheaded EWA Network, BLAM Ads, and GlobeOptimize into dominance.


Valerie Eagle, Compliance ManagerValerie Eagle
I’ve been blessed to have the opportunity to work with my family, and having them on the Eagle Web Assets team has been a critical part to our operation. Maintaining and controlling compliance insures that our merchants receive the highest quality leads, and Valerie has established an impeccable reputation for our brands among advertisers. She has single-handedly trained 9 employees and advanced our compliance department to analyze advanced trends that quickly identify fraudulent transactions.

Last edited by Ryan Eagle on November 18, 2010
Posted in Promotions | Tagged ,

Soaring Above the Competition

It’s been a long time since we’ve had a blog on the Eagle Web Assets corporate site, and to say the least – it’s long overdue. Due to the massive growth within our companies it was decided that it should be logged on a corporate blog. This will chronologically discuss new hires, promotions, acquisitions, mergers and investments along with quarterly reports and projections.

It’s in our business model to keep most of what happens inside of Eagle Web Assets somewhat secretive, but we do like to share our enthusiasm and how grateful we are for the employees that we have here. We all pour our lives into making Eagle Web Assets what it is today, and we refuse to rest until we reach our goals.

At this time, Eagle Web Assets has well over 75 full time domestic employees – most working double full time or longer. We have successfully established hierarchies and management within every division of our company where optimization on an employee level is measured in numbers. Creating a streamlined, efficient, and low overhead model has always been one of the most important things to keeping EWA ahead of the competition. The vast majority of our employees are located in Chicago, with satellite offices located in California, Ohio, Florida and Amsterdam where we operate a hybrid remote setup.

This years growth has been extraordinary thus far, with profit increasing every single quarter. Our flagship company, EWA Network has successfully positioned itself as a top tier network in the industry in less than two years. BLAM Ads was launched just 6 months ago and has already exceeded expectations, gaining hundreds of webmaster and affiliate sign ups a day. In addition to our public companies, our angel investment division is now the driving force of our operation bringing unseen profits into our company. All of these factors combined allows us to invest heavily back into the business through strategic investments and building out technology that will continue to revolutionize the industry.

Last edited by Ryan Eagle on November 16, 2010
Posted in Culture |