As the dust finally settles from Affiliate Summit East, we can all agree that the conference was one of the most successful yet. Throughout the past several months the industry has changed rapidly with many of our primary competitors experiencing massive damages to their business. EWA, BLAM Ads and all our private companies operate with a “slow and steady wins the race” model. We learned in the beginning that it was easy to take on unacceptable risks for quick profits, and thankfully we also learned our lesson early. As our companies continue to grow, controlling the cash-flow becomes more difficult. Because we understand risk-analysis well, we decided to make changes in early February that are now allowing our companies to flourish during these last several months as competitors begin to default on their loans.
Eagle Web Assets is a debt-free corporation that prides itself on operating with ultra-low overhead. These points give us huge advantages over our primary competitors because it allows us to operate much lighter than the others. Our primary brands are one of the few companies out there that are actually paying our clients on time, and when the fog clears publishers will go to the network that stood by their business statement and actually paid out. We’ve seen expansive growth in revenues over the past two months as more publishers trust all their revenue with our companies rather than working with several companies. We pledge that we will continue to operate safe, never extending more than we have to personally finance.
On August 14th, we released a beta version of our proprietary tracking platform for BLAM Ads for a small base of publishers to test and harden. We are currently in the process of working out all the final bugs and hardening the code before releasing it for our entire base of publishers. This technology is far more flexible and nimble, allowing us to fully throttle BLAM Ads into our full vision. BLAM Ads is currently serving several million impressions daily on technology that is near it’s breaking point, timing is perfect for us to release this new version. This custom software will finally allow us to implement the ideas that we have without restriction, giving us a massive technology advantage over the competitors we have.
In early September, we opened up the beta to a larger group of 100 publishers at BLAM Ads and the results were far beyond what we ever expected as a company. Across the board statistics were upwards of 30-45% higher than our previous platform due to stronger tracking and a far more advanced optimization algorithm. In the next two weeks hardening will be completed and we will slowly release it to more publishers as the month continues on. We hope to completely phase out our old tracking by the end of September, as we move forward we begin to gather more data and bugs that we fix as we find them. Even though this version is far superior than any competitors technology, we’ve already begun development of our next update due out mid-quarter with 75 new features and additions added onto it. It’s our companies position that we must continuously advance our technology in order to continue growing, and with the initial tests of our hard work coming back so positive it further reenforces that concept.
Projections for Q4 are being revised with the recent growth experienced and the new technology soon the be released publicly. We plan to continue focus on our current assets rather than expanding into more ventures because we are confident that we will continue to take more market share as 2011 ends. With the strong team we’ve developed, recent executive promotions and new employees working around the clock Eagle Web Assets is destined for even brighter horizons.
The first quarter of the year is always one of the most profitable after a long December, mainly because a lot the merchants that we work with run out of budget at the end of the year and go full strength in the new year. Our two public brands, BLAM Ads and EWA Network continue to thrive in this ultra-competitive industry. As a company, we’ve grown to over 125 centralized employees managing our core companies and angel investments managing everything from business development to compliance. We are grateful for our dedicated team and to this day we have no turnover, giving everyone room to grow and excel with their personal qualities. Keeping overhead low is still of the utmost priority, and we do that by sharing resources among our private investments – a large majority of our revenue in 2011.
EWA Network continues to see stable growth month to month with our core affiliate base, showing that our publishers remain loyal to us and continue scaling their campaigns. Building long-term relationships is one of our core values, and we do that by offering higher payouts and never missing a single payment term in over two years in business. Few networks can say that; being privately owned and capitalized we only extend as much credit as we have backed. Earlier this year we hired three new account managers with affiliate experience into our company, training them and honing their skill using new training techniques that we’ve developed. Mid-quarter EWA began accepting new publishers into our network after a three month break and the new blood have proven themselves; it’s our commitment to prove to them that they should place EWA as their primary network. We’ve also given a massive facelift to EWANetwork.com and our affiliate platform making it easier to view the data our publishers need; keeping to our roots. We don’t fix things that are not broken, so we made sure to keep everything align to the old designs.
2011 was BLAM Ads year to really flex, and it was long overdue after all the hard work we’ve put into it! Finally everything aligned and we got past every last roadblock, giving BLAM the room to grow. We paused affiliate approvals for the majority of the quarter just to work with our existing publishers, build up the relationships and work out every last kink with our gateway. As the publishers began running and earning upwards of 200% more with our technology, the word spread like wildfire and we saw thousands of applications pour in. Business development spent months focusing on growing our inventory of offers and now BLAM Ads has over 750 active incent-only offers covering 60 countries; holding the largest selection of deals just like it’s brother network EWA! Last month, BLAM Ads scaled it’s account management team to include two new employees to manage the pending affiliates. After months of no approvals we began approving limited publishers into our network to run our beta technology and spread the word. The huge selection of direct offers with our upgraded optimization technology proved to be the perfect mix; and this is only the beginning of what is to come.
Growth of our angel investment division continues to be the largest focus for our company and is the only way that we can weather the storms of time. In the last quarter we’ve formed several new partnerships in the advertising industry and have been helping them through their incubation period. Aged assets continue to thrive, experiencing new problems that challenge our executives and teams to find solutions. We began centralized training and management within EWA allowing a shared specialized workforce that allows these new companies to operate with lower overhead. Our executives remain highly involved in the administration, marketing, and organizational aspects that give these new assets the room to thrive. When we build these online businesses, we never focus on short-term profits; we build out one to two year profit models so the companies can block out the competition with huge marking initiatives and technology budgets. We treat our investments like our own babies and use years of experience to make them successful. In the coming months we plan on building up our entities rather than expanding further with my personal involvement in every project. We’ve got a full plate, a team that can handle it, and it’s time to expand these assets so we can have another huge quarter!
Starting BLAM Ads several months ago was one of the most exciting projects that I worked on to date. The domain itself was purchased several years ago and the general idea for it was cultivated long before content gateways came into popularity. When Eagle Web Assets was profiting solely from on-site advertising through our network of niche sites, one of our biggest profit sources was via PPI installs. We were producing hundreds of thousands of installs a month through our high-traffic sites and was one of the first publishers to pioneer ZangoCash’s Website Gateway. At the time the gateway was primitive and very hard to optimize, but after massive split testing we successfully increased our conversions by 275% bringing unseen revenues into our company. The idea was born: cut out the middleman and develop our own internal gateway utilizing CPA offers. BLAM Ads website was designed, the concept was written, and then Eagle Web Assets moved in a different direction focusing on search feed arbitration and media buying. We’ve always followed the money, and the idea was put away until the time was once again right.
After the massive success of EWA Network we learned the ins and outs of running an affiliate network, we decided it was time to join a new industry. We heard rumors of EWA affiliates making immense amounts of money using content gateways, a concept that I had wanted to do for years – and that was the final straw. It was time for Eagle Web Assets to get into another industry and do what we did with our other ventures: produce a better product, with better support, and most importantly technology that will make publishers more money. We surveyed the competition and saw that it was rather bleak, a perfect industry for us to break into and bring the same ethical standards as we have with EWA Network into.
The business model was formulated, the additional programmers were hired, the designs came in and the promotions were made. BLAM was underway and we were going to learn incentivized advertising the same way we’ve learned everything else: by submerging ourselves in, the hard way. The “hard way” is an understatement, we’ve run into roadblocks in aspects of the business we didn’t even know existed. Nights were spent racking our heads and persisting – overcoming every last roadblock knowing in our hearts that BLAM Ads is going to take it’s lead. It’s been 8 months since we wrote the business model, and we finally released on the most advanced and easy to use version yet: BLAM Ads Content Gateway Excedo 3.0.
I can finally say that the current release of BLAM Ads truely lives up to it’s reputation and our company vision. The content gateway is now easy to use, with the full configuration options still availability for more advanced publishers. Most importantly, we’ve finally released self-optimizing out of beta to all our publishers; technology that several top publishers have been experimenting with for months. As everyone at BLAM Ads is happy with the smooth roll-out, it’s celebration is bittersweet. To be content as a businessman is to be put out of business – we must outdo what hasn’t been done. Over the next several months more releases of BLAM Ads will be unveiled with revolutionizing features, better optimization, ease of use, and additional ways to monetize your content gateway that will shock webmasters and affiliates.
Posted in Growth
Tagged BLAM Ads
It’s our responsibility to advance the scape of internet advertising, and the only way to do this is to reinvest profits into web and mobile technology that will differentiate existing brands and most importantly: make our clients more money. The fastest growing division of Eagle Web Assets is our angel investment division, where we’ve successfully invested and helped grow 15 companies that work directly into our strategic business model. Every one of these assets is technology based, ranging from mobile to co-registration to CPS merchanting solutions.
Our newest publicly owned company, BLAM Ads, is a prime example of reinvestment into technology. Our vision far exceeds content locking and incentivized performance-based offers. We have 15 full time programmers developing a wide array of technology that encompasses monetization of mobile, games, and web applications. Andre Ramsey and I are pioneering theoretical methods to make money; seeing conversation turn into working technology is the reason why we put our lives into this company. In early 2011 we are releasing the initial beta of the self-optimizing gateway to our publishers, a move that will simplify and automate the process of creating profitable gateways. This is just one of the many phases of development to be released in the coming months, and I’m confident that this will further set our brand ahead of the competition.
To compliment the BLAM Ads business model, companies that our angel investment division privately funded are being built into our technology, giving us a clear competitive advantage. Rather than incorporating these assets directly into BLAM Ads, these entities operate without outside involvement to insure full focus on their business objectives while having open communication between the assets. Specialization is a vital part to our success and requires continuous refinement.
Posted in Growth
Tagged BLAM Ads